Abstract: | Pinking of TiO2‐pigmented PVC can be observed for profiles exposed to the mild environmental conditions of northern European countries. In a previous paper, the pinking phenomenon was accounted for at the molecular level by the formation of polyene sequences, which are not completely photooxidatively bleached in conditions of oxygen starvation. This causation has been confirmed by exposing to visible light in a SEPAP 12.24 apparatus profiles in which pinking was produced during 4 year‐weathering in N.W. France. The fast phototransformations in visible light of chloropolyenes in trans‐configurations leading to α‐chloropolyenes in cis‐configurations accounts for the conversion of pinking into limited graying. It appears that the first and more intense graying observed after the initial exposure to UV and visible light of profiles in the SEPAP 12.24 can be essentially attributed to the photoreduction products of lead stabilizers. Graying could be bleached through thermooxidation at 65°C, could not be converted into pinking, and has no environmental relevance. |