家具包装的视觉传达设计

家具包装视觉传达设计是提升家具产品形象和企业形象、促进产品销售的重要手段。家具包装设计的视觉要素主要包括商标、造型、色彩、图形、文字等,家具包装设计者应综合利用这5个视觉要素,设计出符合消费者视觉审美需求和视觉消费需求的包装产品。某公司橱柜项目组"厨房板式家具包装设计"即在充分挖掘产品"环保"这一核心价值定位的基础上,以商标要素为核心,并结合图形要素、色彩要素、文字要素,突出产品"零甲醛排放"的环保特性,设计了一组家具包装方案。

Visual Design of Furniture Packaging

Visual design of furniture packaging is an important way to promoting the image of the product and the company as well as increasing sales.This design consists of five main elements—trademark,structure,color,graph and text which can be fully used by furniture package designer,aimed at satisfying the visual aesthetics and consumption needs.A kitchen panel furniture design exemplifies the core value of environmental protection with its focus on trademark design,combining graphic,color and textual elements while highlighting zero emission of formaldehyde,an eco friendly feature.