| 孝心礼品的包装策略 |
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| 引用本文： | 熊兴福,曲敏,张峰. 孝心礼品的包装策略[J]. 包装工程, 2004, 25(5): 70-72 |
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| 作者姓名： | 熊兴福 曲敏 张峰 |
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| 作者单位： | 南昌大学,南昌,330029;九江学院,九江,332005 |
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| 摘 要： | 目前中国60岁以上的老年人占全国人口总数的10.2%,按照国际通行标准,中国已经正式进入老龄社会.结合这一现状,从孝心礼品购买者与使用者心理差异的角度着手,分析了不同年龄阶段人群的消费特点,对孝心礼品的包装策略进行了探讨.
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| 关 键 词： | 孝心礼品 包装策略 中老年人 |
| 文章编号： | 1001-3563(2004)05-0070-03 |
| 修稿时间： | 2003-12-16 |
Packaging Strategies of Filial Piety Presents |
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| XIONG Xing-fu,QU Min,ZHANG Feng. Packaging Strategies of Filial Piety Presents[J]. Packaging Engineering, 2004, 25(5): 70-72 |
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| Authors: | XIONG Xing-fu QU Min ZHANG Feng |
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| Affiliation: | XIONG Xing-fu~1,QU Min~1,ZHANG Feng~2 |
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| Abstract: | Nowadays, old people above 60 account for 10.2% of China's total population. According to current international standards, China has already been an aging society. The consuming characteristics of customers at different ages was analyzed from the point of psychological differences between buyers and users of filial piety presents and the packaging strategies of filial piety presents was discussed. |
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| Keywords: | Filial piety presents Packaging strategies Middle aged and elderly people |
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