| 杭州茶文化旅游产品开发分析 |
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| 引用本文： | 张春丽. 杭州茶文化旅游产品开发分析[J]. 四川烹饪高等专科学校学报, 2011, 0(1): 57-59 |
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| 作者姓名： | 张春丽 |
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| 作者单位： | 浙江旅游职业学院,浙江,杭州,311231 |
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| 摘 要： | 历史悠久的茶文化,正在日益成为杭州新时期旅游产品的重要组成部分,杭州茶文化旅游的发展已经具有一定规模。本文在对杭州茶文化旅游产品进行归纳整理的基础上,对其进行深入剖析,着重分析其发展中存在的不足,进而提出杭州茶文化旅游产品的开发应积极拓展思路,充分挖掘茶文化的深层次内涵,从多方面生动演绎和展现。
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| 关 键 词： | 杭州 茶文化 旅游产品 |
On the Development of Tea-Culture Tourism in Hangzhou |
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| ZHANG Chun-li. On the Development of Tea-Culture Tourism in Hangzhou[J]. , 2011, 0(1): 57-59 |
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| Authors: | ZHANG Chun-li |
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| Affiliation: | ZHANG Chun-li(Tourism College of Zhejiang,Hangzhou 311231,Zhejiang,China) |
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| Abstract: | Tea culture,with its long history,has become a significant part of tourism in China,and the tourism based on tea culture in Hangzhou has been developing steadily.This paper conducts an intensive analysis of the tea-culture tourism products in Hangzhou to identify the deficiencies in its development.Based on the analysis,the paper suggests broadening thinking patterns,exploring the in-depth knowledge of tea culture and exhibiting tea culture vividly from different angles to further develop such products. |
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| Keywords: | Hangzhou tea culture tourism products |
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