| 落实现代营销观念 促进企业健康发展——兼论造纸企业营销管理的改进 |
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| 引用本文： | 齐永钦.落实现代营销观念 促进企业健康发展——兼论造纸企业营销管理的改进[J].中华纸业,2009,30(13). |
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| 作者姓名： | 齐永钦 |
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| 作者单位： | 山东轻工业学院,济南,250353 |
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| 摘 要： | 结合中国造纸企业的实际,阐述了落实现代营销观念的意义和要点,探讨了加强营销管理的重要举措,有助于指导造纸企业的健康发展.
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| 关 键 词： | 现代营销观念 实施要点 管理举措 |
Implementing modern marketing concept, promoting the healthy development of enterprises——A review on improvement of paper enterprises' marketing management |
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| QI Yong-qin.Implementing modern marketing concept, promoting the healthy development of enterprises——A review on improvement of paper enterprises' marketing management[J].China Pulp & Paper Industry,2009,30(13). |
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| Authors: | QI Yong-qin |
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| Affiliation: | QI Yong-qin (Sh,ong Institute of Light Industry,Jinan 250353,Sh,ong,China) |
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| Abstract: | Meaning and main points of implementing modern marketing concept were introduced based on the actual situation of China paper enterprises. Important measures to strengthen marketing management which are helpful for promoting the healthy development of paper enterprises were discussed. |
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| Keywords: | modern marketing concept main points management measures |
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