文化传播理念下的高校图书馆文创产品设计研究

目的文化创意产品作为图书馆文化内涵的载体,是高校图书馆传播文化的创新途径,文创产品设计与传统文化的融合是推动文化价值内涵的广泛传播的方式,通过探讨树立高校图书馆文化创意产品设计意识的文化价值体现,提出文化传播理念下高校图书馆文创产品设计路径。方法提出文化传播理念下高校图书馆文创产品设计的内涵和意义,阐述文化传播理念下高校图书馆文创产品设计的现状,以地域文化、非遗文化、传统文化为传播价值在文创产品设计中进行体现,得出高校图书馆文创产品设计理念的实现途径。结论把我国多元的文化设计要素融合到文创产品的设计理念中,运用新技术、新工艺以及新的创新思维和方式,探索适应大学生用户文化感知和精神体验需求的文创产品,提升大学生的基本社会素养和国民素养,具有社会传播和知识文化的教育意义。

Design of Dultural Creative Products in University Libraries under the Concept of Cultural Communication

The cultural creative products, as the carrier of the cultural connotation of the library, are the innovative ways to spread the culture of the university library, and the combination of the design of the cultural creative products and the traditional culture is the way to promote the wide spread of the cultural value connotation, this paper aims to put forward the path of cultural creative product design in university library under the concept of cultural communication by through the cultural value embodiment of setting up the consciousness of cultural creative product design in the university library. This paper put forward the connotation and significance of the cultural and creative product design of university libraries under the concept of cultural communication, explain the current situation of cultural and creative product design of university libraries under the concept of cultural communication, and use regional culture, intangible cultural heritage and traditional culture as the communication value in cultural and creative product design reflect in the process, and get the realization way of the design concept of cultural and creative products of the university library. The conclusion is to integrate the multi-cultural design elements of our country into the design concept of cultural and creative products, using new technologies, new techniques and new innovative thinking and ways, exploring the cultural and creative products that adapt to the cultural perception and spiritual experience needs of university users to improve the basic social literacy and national literacy of college students, and has the educational significance of social communication and knowledge culture.