| 文化营销——21世纪的营销新潮方式 |
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| 引用本文： | 王东武. 文化营销——21世纪的营销新潮方式[J]. 机械管理开发, 2002, 0(5): 36-37 |
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| 作者姓名： | 王东武 |
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| 作者单位： | 武汉理工大学,湖北,武汉,430070 |
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| 摘 要： | 阐述了文化营销的基本内涵,分析了21世纪市场竞争的特点和消费者需求变动的趋势,认为21世纪将是文化营销的时代;指出文化营销这种将文化融入到营销理念中的新潮方式,是营销理论发展新阶段的重要组成部分,它必将在21世纪产生一些新的营销热点。
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| 关 键 词： | 让渡价值 文化营销 营销理念 发展趋势 |
| 文章编号： | 1003-773X(2002)05-0036-02 |
| 修稿时间： | 2002-07-22 |
Civilization Business & Sales——A New Business & Sales Way in 21st Century |
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| Wang Dongwu. Civilization Business & Sales——A New Business & Sales Way in 21st Century[J]. Mechanical Management and Development, 2002, 0(5): 36-37 |
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| Authors: | Wang Dongwu |
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| Affiliation: | Wang Dongwu |
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| Abstract: | This paper describes the basic connotation of civilization business and sales, analyzes the new market competitive feature and consumer's request trends,considers that the 21st cntury is a new age for CBS, points out that it will be a way in business and sales theory and is a new composition of business and sales development and it will be a hot point. |
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| Keywords: | Yield value Civilization business and sales Business and sales theory Developing trend |
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