品牌战略决策下的标志设计

标志服务于品牌、企业,其发展也必然要符合企业、产品等的整体发展战略.以品牌战略为基点,从品牌战略及决策,标志在品牌战略决策中的地位以及如何运用标志设计锁定目标3个方面进行研究.旨在理解标志与品牌战略的紧密关系,从而正确有效地展开标志设计.

Symbol Design under Brand Strategic Decision-making

The symbol serves the brand and the enterprise; its development also inevltably must conform to the whole developmental strategy of the enterprise, product and so on. The brand strategy was taken as a basic point. Symbol design was discussed from the brand strategy and the decision-making, the status of symbol design in brand strategic decision-making, and how to apply symbol design to lock target. The purpose was to improve the understanding of the close relations between symbol and brand strategy and to make correct and effective symbol design.