U.S. Television Programs in the International Market: Unfair Pricing? |
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| Authors: | Colin Hoskins Rolf Mirus William Rozeboom |
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| Affiliation: | Colin Hoskins and Rolf Mirus are Professors and William Rozeboom is a graduate student, all in the Faculty of Business, University of Alberta, Edmonton, Canada. They benefited from discussions with their colleagues Bernard Yeung and Stuart McFadyen. |
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| Abstract: | A microeconomic analysis demonstrates that the low level of prices charged by the United States when exporting expensive-to-produce drama is attributable to the low incremental cost of supplying additional copies of programs to other countries rather than to "damping" or any other unfair pricing practice. |
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