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A cross-cultural procedure to assess reliability and measurement invariance
Authors:Mathur A  Barak B  Zhang Y  Lee K S
Affiliation:Frank G. Zarb School of Business, Hofstra University, Hempstead, NY 11549, USA. mktazm@hofstra.edu
Abstract:Steenkamp and Baumgartner (1998) developed a procedure to assess measurement invariance across cultures. The study presented here applied their procedure to a scale to measure cognitive age (Barak, 1979; 1987; 1998; Barak and Schiffman, 1981) and relied on data collected in three Non-Western societies: India (N=195), China (N=250), and Korea (N=251). The results from a series of confirmatory factor analyses indicate that the technique provides a valuable tool to assess measurement invariance across cultures. The results further showed the cognitive age scale to be applicable in the three diverse cultures surveyed.
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