A cross-cultural procedure to assess reliability and measurement invariance |
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Authors: | Mathur A Barak B Zhang Y Lee K S |
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Affiliation: | Frank G. Zarb School of Business, Hofstra University, Hempstead, NY 11549, USA. mktazm@hofstra.edu |
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Abstract: | Steenkamp and Baumgartner (1998) developed a procedure to assess measurement invariance across cultures. The study presented here applied their procedure to a scale to measure cognitive age (Barak, 1979; 1987; 1998; Barak and Schiffman, 1981) and relied on data collected in three Non-Western societies: India (N=195), China (N=250), and Korea (N=251). The results from a series of confirmatory factor analyses indicate that the technique provides a valuable tool to assess measurement invariance across cultures. The results further showed the cognitive age scale to be applicable in the three diverse cultures surveyed. |
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