| 现代商标设计的涵义构思艺术 |
| |
| 引用本文： | 王志. 现代商标设计的涵义构思艺术[J]. 包装工程, 2000, 21(6): 45-47 |
| |
| 作者姓名： | 王志 |
| |
| 作者单位： | 株洲工学院经贸系,湖南株洲,412008 |
| |
| 摘 要： | 以商标中图形与文字的关联为基础，对现代商标设计的涵义构思艺术作分析，从中归纳出５种构思技巧，以期对商标设计工作者有所帮助。
|
| 关 键 词： | 商标设计 涵义构思艺术 品牌名称 涵义形象化 |
| 文章编号： | 1001-3563(2000)06-0045-03 |
| 修稿时间： | 2000-07-24 |
The Meaning Design Arts of Modern Trademark |
| |
| WANG Zhi. The Meaning Design Arts of Modern Trademark[J]. Packaging Engineering, 2000, 21(6): 45-47 |
| |
| Authors: | WANG Zhi |
| |
| Abstract: | Based on the relations between graph and word in trademark,an analysis is made of some excellent examples of trademark design and five methods are advanced for planning modern trademark. |
| |
| Keywords: | Trademark design Meaning design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
