文化与酒:关键在怎样吆喝

<正> 俗话说:“干什么吆喝什么。”关键在于怎样吆喝。在产品同质化的今天,仅有工艺上的优势,是没有好卖点的,因为人们更需要的情感和精神的满足。对于酒而言,不但要用五谷之粒、青山之泉,还须用生命之元气、文化之心魄。但这要会吆喝。 还记得1993年《孔府家酒,叫人想家》那部公告片吗?当时《北京人在纽约》火爆全国,孔府家请“阿春”的扮演

Civilization and Liquor

A symposium on a type of liquor made 2,000 years ago was held on Saturday in Xi'an, the capital of Northwest China's Shaanxi Province. The local government and cultural relics administration held this symposium to attract some 40 experts of archaeology and history, as well as authorities from the food testing and wine-making industries all over the country to appraise the value of the unearthed liquor and how to preserve it. It is very important set up own wine civilization to liquor factories that is fit for consumers and China history.