| 浅析企业内部营销 |
| |
| 引用本文： | 向言丽,罗恩华. 浅析企业内部营销[J]. 湖南工业职业技术学院学报, 2007, 7(1): 40-43 |
| |
| 作者姓名： | 向言丽 罗恩华 |
| |
| 作者单位： | 湖南工业职业技术学院,湖南,长沙,410208;湖南省水利水电工程总公司,湖南,长沙,410007 |
| |
| 摘 要： | 从市场营销基本原理出发,结合企业的特点,对“企业内部营销”理论及其企业内部营销策略进行一般性阐述,以求抛砖引玉。
|
| 关 键 词： | 市场营销 社会营销 大营销 企业内部营销 |
| 文章编号： | 24218479 |
| 修稿时间： | 2006-09-15 |
On Marketing in Inside Enterprise |
| |
| XIANG Yan-li,LUO En-hua. On Marketing in Inside Enterprise[J]. Journal of Hunan Industry Polytechnic, 2007, 7(1): 40-43 |
| |
| Authors: | XIANG Yan-li LUO En-hua |
| |
| Abstract: | The article demonstrates the theory,Marketing in Inside Enterprise,and its tactics on the basis of marketing and sales basal principle as well as in wedlock the characteristic of the enterprise,in order to obtain a modest spur to induce someone to come forward with his valuable contributions. |
| |
| Keywords: | marketing society marketing large scale marketing the enterprise inside marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
