冰淇淋大战彰显配料商机

<正> 2004年春节刚过,冰淇淋市场就已硝烟渐起。雀巢全球冰淇淋战略业务公司高级副总裁Sadurni专程从瑞士飞到北京,强调加大中国市场一系列价格和产品策略的推广力度;位居申城冰淇林市场份额前五位之一的伊利将斥巨资在东莞建年产值2亿元以上的冰淇淋生产基地;与此同时,和路雪、蒙牛等冰淇淋市场巨头也纷纷在各大卖场忙碌布局;而光明也据传将牵手统一企业共同切入冰淇淋市场。

Chance for Ingredients

In Chinese ice cream market, two giant Nestle and Walls are rivals aud both seeking to expand in the domestic high- end ice cream market. Nestle are doing everything to create a new image for Nestle-brand ice cream, investment in ice cream this year will grow five to six times and it has updated about 9O per cent of its traditional products which Chinese consumers prefer to.When living level is rising, consumer will have more flavors to need. In one word, the Competition gives the chance to ingredients.