小企业如何搞好品牌建设

中国入关后 ,跨国公司大量涌进国内 ,使国内市场的竞争更加激烈 ,在这种情况下 ,国内小企业要想在竞争中占领一席之地 ,必须从实际出发 ,充分利用本企业的优势 ,树立品牌 ,加快品牌建设 ,走专业化的发展道路 ,创造一片属于自己的天空 ,从而为企业的第二次创业积累资金、创造条件。小企业品牌建设 ,总的来说只有八个字———集中资源,建设品牌

On How to Construct Brand for Small Corporations

After China goes into the WTO., many multinationals will flood into China, which made the internal competitions more intense. In this case, if the internal small corporations want to share a few market, they must fully capitalize on their advantages, strengthen the brand construction, specialize in their products, then survive in the fierce competition, which accumulate capital and lay the foundation for the second starting of the small corporations. All can be generalized eight words: concentrate resources on brand construction.