| 新形势下电信企业市场竞争战略分析 |
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| 引用本文： | 梁晓英.新形势下电信企业市场竞争战略分析[J].长沙通信职业技术学院学报,2012,11(2):70-74. |
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| 作者姓名： | 梁晓英 |
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| 作者单位： | 中国电信湖南会同分公司,湖南会同,418300 |
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| 摘 要： | 文章运用波士顿矩阵分析方法、波特行业模型等工具和方法,在对中国电信的内外经营环境和竞争要素分析的基础上,进一步探讨中国电信目前的竞争战略,对中国电信未来的发展战略提出了建议.
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| 关 键 词： | 电信企业 市场竞争 战略 |
Analysis on market competition strategies of telecom enterprises under the new situation |
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| LIANG Xiao-ying.Analysis on market competition strategies of telecom enterprises under the new situation[J].Journal of Changsha Telecommunications and Technology Vocational,2012,11(2):70-74. |
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| Authors: | LIANG Xiao-ying |
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| Affiliation: | LIANG Xiao-ying(China Telecom,Huitong Branch,Huitong,Hu’nan,China 418300) |
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| Abstract: | By using the Boston Matrix analysis method,potter industry model and some other tools and methods,this paper analyzes the internal and external business environment of China Telecom and its competitive factors,further discusses the current competition strategy of China Telecom and puts forward the future development strategy of China Telecom. |
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| Keywords: | telecom enterprise market competition strategy |
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