| 中国个人清洁用品市场趋势 |
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| 引用本文： | 刘佩华,万岳鹏.中国个人清洁用品市场趋势[J].日用化学品科学,2010,33(8):1-2. |
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| 作者姓名： | 刘佩华 万岳鹏 |
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| 作者单位： | 广州市好迪化妆品有限公司,广东,广州,510450 |
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| 摘 要： | 中国个人清洁市场越来越大,更多的企业通过产品创新和转型积极进入该领域。销售策略、消费差异、地域差异及消费等级直接影响产品在市场中的地位。了解当前个人清洁产品在中国的发展趋势成为如今一个重要话题。
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| 关 键 词： | 个人清洁用品 沐浴露 产品概念 香气 |
Market trends of personal cleaning product in China |
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| LIU Pei-hua,WAN Yue-peng.Market trends of personal cleaning product in China[J].Detergent & Cosmetics,2010,33(8):1-2. |
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| Authors: | LIU Pei-hua WAN Yue-peng |
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| Affiliation: | (Guangzhou Houdy Cosmetics Co.Ltd.,Guangzhou,Guangdong 510450,China) |
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| Abstract: | The Chinese personal care market keeps growing these years.More and more enterprises flood into this area through product innovation and transition.Marketing strategy,consumer differences,regional differences and consumption levels directly impact on the status of products in the market.Understanding of the development trend of current personal cleaning products in Chinese market is to become an important topic today. |
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| Keywords: | personal cleansing products shower gel product concept product aroma |
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