| 信息交合法在企业营销中的应用 |
| |
| 引用本文： | 陈陆平.信息交合法在企业营销中的应用[J].石油商技,1999(4). |
| |
| 作者姓名： | 陈陆平 |
| |
| 作者单位： | 江苏溧阳石油支公司 溧阳 |
| |
| 摘 要： | 在企业营销活动中,可运用信息交合思维法,将考虑的对象分解成若干个单独的信息要素,组成信息标,并按不同信息标组成信息反应,开展全方位的营销策划活动,为企业服务。
|
| 关 键 词： | 信息交合法 企业 营销 思维 |
Application Of Information Synthesis Approach In Enterprises'Management And Marketing Activities |
| |
| Chen Luping Jiangsu Provincial Petroleum Co. Liyang Branch,Liyang.Application Of Information Synthesis Approach In Enterprises'Management And Marketing Activities[J].Petroleum Products Application Research,1999(4). |
| |
| Authors: | Chen Luping Jiangsu Provincial Petroleum Co Liyang Branch Liyang |
| |
| Affiliation: | Chen Luping Jiangsu Provincial Petroleum Co. Liyang Branch,Liyang 213300 |
| |
| Abstract: | The information synthesis approach is introduced to use it in enterprises' management and marketing ac-tivities.The approach is to divide the object under consideration into several individual information elements whichforms information coordinates and then construct the information reaction. An all - dimensional management and mar-keting activity planning can thus be realized to service the enterprise management. |
| |
| Keywords: | information synthesis approach enterprise management and marketing thought |
| 本文献已被 CNKI 等数据库收录！ |
