| 陕西太白酒市场受青睐 |
| |
| 引用本文： | 张吉焕. 陕西太白酒市场受青睐[J]. 酿酒科技, 2005, 0(11): 92-94 |
| |
| 作者姓名： | 张吉焕 |
| |
| 作者单位： | 陕西省太白酒厂,陕西,眉县,722306 |
| |
| 摘 要： | 陕西省太白酒厂实现连续7年跨跃式发展,销售收入增长8倍,利税增长20倍。太白牌系列酒在陕西的铺货率和销货量名列前茅,成为地产酒销量冠军和最受消费者青睐的白酒品牌。博大厚重的历史文化赋予了太白酒的品牌张力,传统工艺和地域环境为太白酒的品质奠定了基础,新酒陈藏和科学勾调塑造了太白酒的典型性,技术创新和现代科技提升了太白酒的内在质量。
|
| 关 键 词： | 太白酒 历史文化 酒类市场 传统工艺 |
| 文章编号： | 1001-9286(2005)11-0092-03 |
| 收稿时间： | 2005-09-11 |
| 修稿时间： | 2005-09-11 |
Taibai Liquor Popular in the Market |
| |
| ZHANG Ji-huan. Taibai Liquor Popular in the Market[J]. Liquor-making Science & Technology, 2005, 0(11): 92-94 |
| |
| Authors: | ZHANG Ji-huan |
| |
| Affiliation: | Shanxi Taibai Distillery, Meixian, Shanxi 722306, China |
| |
| Abstract: | Taibai Distillery has achieved leap development for the recent 7 consecutive years.Its sales revenue and tax payment has increased 8 times and 20 times respectively.The serial Taibai liquor products are quite popular in Shanxi(the sales volume of Taibai liquor products had reached the highest and Taibai brand had become the most favorable liquor brand in that region).The successful marketing of Taibai liquor was dependent on the following factors: its profound history which gave the liquor cultural charm,the special regional environment and unique production techniques,the storage of fresh liquor and scientific liquor blending which had formed the typicality of the liquor,and the technical innovation and the application of modern techniques which had enhanced the inner quality of Taibai liquor.(Tran.by YUE Yang) |
| |
| Keywords: | Taibai liquor history and culture liquor market traditional techniques |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
