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李白酒诗文化在酒类用品设计中的再现
引用本文:付莎莎. 李白酒诗文化在酒类用品设计中的再现[J]. 包装工程, 2017, 38(14): 64-68
作者姓名:付莎莎
作者单位:绵阳师范学院,绵阳,621000
基金项目:四川省哲学社会科学重点研究基地李白文化研究中心资助项目(LB17-B21);四川省高校人文社科重点研究基地川酒文化国际传播研究中心资助项目(CJCB15-06)
摘    要:目的受文化产业的启发,研究如何从跨学科的创意角度去审视李白酒诗文化,并将其运用于文化创意设计。方法借助文化创意设计的交叉研究方法,提炼出李白洒诗文化的文化创意设计点。结论受文化产业影响,在新的时代应从多个角度重新提取李白酒诗文化,包括诗文文化、酒文化、风雅文化、美学文化等内容,并实现这些文化在酒类用品设计中的再现,同时,提出李白酒诗文化的意象、意境在酒类用品设计中的再现。

关 键 词:文化产业  李白酒诗文化  酒类用品设计  再现
收稿时间:2017-04-02
修稿时间:2017-07-20

Reproduction of Li Bai's Wine Poetry Culture in the Design of Alcoholic Products
FU Sha-sha. Reproduction of Li Bai's Wine Poetry Culture in the Design of Alcoholic Products[J]. Packaging Engineering, 2017, 38(14): 64-68
Authors:FU Sha-sha
Affiliation:Mianyang Teachers College, Mianyang 621000, China
Abstract:Inspired by the cultural industry, it studiess how to examine Li Bai''s wine poetry culture from the perspective of interdisciplinary, and use it into cultural creative design. With the help of the cross research methods of cultural and creative design, it extracts the cultural and creative design point of Li Bai''s wine poetry culture. By the influence of cultural industries, it extracts Li Bai''s wine poetry culture from many angles in the new era, including poetry culture, wine culture, elegant culture, aesthetics culture so on, realizes recreation of these cultures in the liquor products design, at the same time, proposes recreation of imagery and artistic conception of Li Bai''s wine poetry culture in the liquor products design.
Keywords:Cultural industry   Li Bai''s wine poetry culture   design of alcoholic products   reproduction
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