丝路精神引领下的传统工艺创新设计与推广

目的以"一带一路"国家发展战略引领中国优秀传统文化的继承与弘扬,树立文化自信,振兴中国传统工艺,用创新设计来传承与发展,使传统工艺在现代生活中得到新的广泛应用,满足人民群众消费升级的需要。方法以中国传统工艺面临的机遇与挑战为基础,依照国家政策,对传统工艺在新时代下的创新设计以及推广方式进行分析与归纳,提出方法,为传统工艺的发展提供助力。结论通过对传统工艺的创新设计和推广的研究,引入互联网思维下对创新设计的新方法和新观念,提出用品牌视觉设计和互联网推广方式将传统工艺引入到大众的视野里,形成有利于地域特色、民族传统、文化多样性发展、传统工艺产业经济发展的新思路。

Traditional Technology Innovation Design and Promotion Led by Spirit of the Silk Road

All the way to "area" of the national development strategy leads to inherit and carry forward traditional Chinese excellent culture, set up cultural confidence, the revitalization of traditional China''s process, to inheritance and development with innovative design, make the traditional craft new widely used in modern life, meet the needs of the people''s consumption upgrading. With the opportunities and challenges facing the Chinese traditional process as the foundation, in accordance with the national policy, the traditional process design under the new era of innovation and promotion method is summarized and analyzed, the method and power for the development of traditional crafts are put forward. Through the study of the innovation design and promotion of traditional craft, the introduction of the internet under the thinking for the innovative design of new methods and new ideas is put forward, the brand visual design and Internet promotion way will be introduced to the traditional process of public view, which is advantageous to the local characteristics, traditional ethnic and cultural diversity development, economic development in the new way of thinking is helpful to the traditional process industry.