| 我国混合广播产业化发展思路分析 |
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| 引用本文： | 朱海波,裴育杰,万戈,朱景晖.我国混合广播产业化发展思路分析[J].电视技术,2014,38(22). |
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| 作者姓名： | 朱海波 裴育杰 万戈 朱景晖 |
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| 作者单位： | 国家新闻出版广电总局 广播科学研究院,北京,100866 |
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| 摘 要： | 混合广播是传统广播与移动互联网融合发展,以数字广播、移动互联网、云计算、智能终端等技术为支撑的新媒体业务,在国内尚属空白。当前我国正在大力发展广播和新媒体产业,采用产业化的发展方式既可以增强混合广播的生命力,也可以延伸广播产业的价值链。阐述了当前我国混合广播产业化发展的机遇,并就具体的产业化发展思路提出了建议。
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| 关 键 词： | 混合广播 产业化 发展思路 |
| 收稿时间： | 9/4/2014 12:00:00 AM |
| 修稿时间： | 2014/9/15 0:00:00 |
The Development Analysis of Chinese Hybrid Broadcast Industrialization |
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| zhuhaibo,peiyujie,wange and zhujinghui.The Development Analysis of Chinese Hybrid Broadcast Industrialization[J].Tv Engineering,2014,38(22). |
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| Authors: | zhuhaibo peiyujie wange and zhujinghui |
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| Affiliation: | Academy of Broadcasting Science.SARFT,Academy of Broadcasting Science.SARFT,Academy of Broadcasting Science.SARFT,Academy of Broadcasting Science.SARFT |
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| Abstract: | Hybrid broadcast is an integrated new media of traditional broadcast and mobile internet, which is supported by the technology of digital broadcasting, mobile internet, cloud computing and intelligent terminal,and is not applied in china yet. Now our country is to develop the radio and new media industry, so selecting the industrialization mode could enhance the vitality and industry value chain of hybrid broadcast.This paper briefly discusses the current development opportunity of Chinese hybrid broadcast industrialization, and also makes suggestions about the development ways. |
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| Keywords: | Hybrid Broadcast Industrialization Development |
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