基于态势分析法(SWOT)的中国建筑博物馆发展及对策研究

我国的建筑博物馆处于起步阶段,与国外建筑博物馆相比在管理、展示和学术交流等方面还存在较大的差距.将态势分析法(SWOT)引入到建筑博物馆的发展评估中,结合国内建筑博物馆内、外部环境中的各种因素,系统分析了其在资源和需求方面的优势,展示手段和管理理念方面的劣势,现有国内外环境下存在的机遇,以及提高市场竞争力的挑战,并在"发挥自身优势、克服自身限制、利用外部机遇、应对外部挑战"相结合的原则下,提出了有利于建筑博物馆发展的策略及建议,以更好的推动我国建筑博物馆的建设与发展.

Research of development and strategy of architecture museum based on SWOT analysis

The domestic architecture museums at its primary stage have some differences compared with foreign museums in the field of management,exhibition and academic exchange.In this paper,the internal and external factors of architecture museum including strength,weakness,opportunity and threat are discussed systematically by SWOT analysis.The strategies and recommendations of development of architecture museums are also given by SWOT analysis.