| 网络购物环境下基于模糊评语的商品推荐系统 |
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| 引用本文： | 骆有隆,唐元义.网络购物环境下基于模糊评语的商品推荐系统[J].武汉理工大学学报(信息与管理工程版),2006,28(9):15-18. |
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| 作者姓名： | 骆有隆 唐元义 |
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| 作者单位： | 1. 武汉理工大学,管理学院,湖北,武汉,430070
2. 湖北大学,数字与计算机科学学院,湖北,武汉,430062 |
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| 摘 要： | Internet为顾客搜寻和购买商品提供了传统商品零售之外的另一种渠道。提出了一种方法对要求明确的客户进行帮助,即对准备网上购物的客户浏览过程进行跟踪记录,通过计算相似度来计算客户的理想产品和产品属性的权重,最后用排序方法得到产品排序表,帮助客户找到可选产品中满意度较高的产品。
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| 关 键 词： | 相似度 模糊评语 交易成本 |
| 文章编号： | 1007-144X（2006）09-0015-04 |
| 收稿时间： | 2006-06-15 |
| 修稿时间： | 2006年6月15日 |
Online Product Introduction System Based on Fuzzy Terms |
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| Luo Youlong,Tang Yuanyi.Online Product Introduction System Based on Fuzzy Terms[J].Journal of Wuhan University of Technology(Information & Management Engineering),2006,28(9):15-18. |
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| Authors: | Luo Youlong Tang Yuanyi |
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| Affiliation: | School of Management, WUT, Wuhan 430070, China. |
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| Abstract: | The Internet offers an additional channel for consumers to find,select,and buy products.For the buyer who may not input accurate requirements,a similarity analysis approach is proposed to assess the buyers requirements and attribute weights automatically during his browsing process.The proposed approach could help buyers find the preferred products on the top of the ranking list with the lexicographic ordering approach.The experimental results show the applicability of the proposed approach for online shopping assistance. |
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| Keywords: | similarity fuzzy evaluation transaction cost |
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