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Exploring the resources,competencies, and capabilities needed for successful machine learning projects in digital marketing |
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| Authors: | Blomster Miikka Koivumäki Timo |
| Affiliation: | 1.Business School, Oulu University of Applied Sciences, P.O. Box 222, 90101, Oulu, Finland ;2.Oulu Business School, University of Oulu, P.O. Box 8000, 90014, Oulu, Finland ; |
| Abstract: | Information Systems and e-Business Management - This study aimed to explore the organizational resources, competencies, and capabilities needed for the successful implementation of machine learning... |
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| 本文献已被 SpringerLink 等数据库收录！ | |