| 中小陶瓷企业竞争战略的匹配分析 |
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| 引用本文： | 李海东. 中小陶瓷企业竞争战略的匹配分析[J]. 佛山陶瓷, 2007, 17(10): 31-35 |
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| 作者姓名： | 李海东 |
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| 作者单位： | 景德镇陶瓷学院工商学院,江西,景德镇,333403 |
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| 摘 要： | 根据自身的资源和能力,中小陶瓷企业选择适合的竞争战略是其在激烈的竞争环境中谋求生存和发展的一个现实抉择。本文以战略匹配分析框架为基础,建立了战略匹配度评价数学模型,对不同竞争战略类型所需的关键资源和能力进行了供求分析。
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| 关 键 词： | 中小陶瓷企业 竞争战略 战略匹配 |
Analysis of Strategic Match in Competitive Strategy of Medium-and-small Sized Enterprises |
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| Li Haidong. Analysis of Strategic Match in Competitive Strategy of Medium-and-small Sized Enterprises[J]. Foshan Ceramics, 2007, 17(10): 31-35 |
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| Authors: | Li Haidong |
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| Affiliation: | Jingdezhen Ceramics Institute Business Administration Jingdezhen Jiangxi 333403 |
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| Abstract: | According to its own resources and abilities, the suitable competition strategy that medium-and-small sized enterprises select is a reality choice in the intense competition environment where they seek for survival and development. This article takes the strategic match analysis as the foundation, establishes the strategic match appraisal mathematical model, and makes the supply and demand analysis based on the essential resources and abilities which different competitive strategy type needs. |
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| Keywords: | medium-and-small sized enterprise competitive strategy strategic match |
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