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| 旅游服务质量满意度评价的实证研究 | |
| 引用本文： | 南淑芹,刘新平,许聪聪. 旅游服务质量满意度评价的实证研究[J]. 纺织高校基础科学学报, 2008, 21(4): 457-461 |
| 作者姓名： | 南淑芹 刘新平 许聪聪 |
| 作者单位： | 1. 陕西师范大学,数学与信息科学学院,陕西,西安,710062;河北经贸大学,数学与统计学学院,河北,石家庄,050091 2. 陕西师范大学,数学与信息科学学院,陕西,西安,710062 3. 石家庄铁路职业技术学院,基础部,河北,石家庄,050041 |
| 基金项目： | 国家自然科学基金资助项目 |
| 摘 要： | 选取欧美及亚洲12个国家来西安市旅游的游客作为调查对象，将旅游服务质量分为5个等级设计问卷，研究境外游客对国内旅游服务质量的满意度．运用因子分析方法，从住宿、餐饮、交通、购物、娱乐、导游服务、邮电通讯等7个方面评价旅游服务．调查显示，我国的住宿、餐饮业发达，且价格便宜，对旅华游客具有特殊的吸引力．在购物、娱乐和通讯方面，游客基本满意，但是饭店设施的结构有待于进一步完善．在交通方面，交通运力不足，安全、效率、环境都较差是我国旅游业发展的主要障碍． |
| 关 键 词： | 旅游服务质量 因子分析 公共因子 |
Empirical study of tour service satisfaction |
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| NAN Shu-qin,LIU Xin-ping,Xu Cong-cong. Empirical study of tour service satisfaction[J]. Basic Sciences Journal of Textile Universities, 2008, 21(4): 457-461 | |
| Authors: | NAN Shu-qin LIU Xin-ping Xu Cong-cong |
| Affiliation: | NAN Shu-qin, LIU Xin-ping , Xu Cong-cong (1. College of Mathematics and Information Sciences, Shaanxi Normal University, Xi＇an 710062, China; 2. School of Mathematics and Statistics, Hebei University of Economics and Trade, Shi jia zhuang 050091, China; 3. Foundation Department,Shijiazhuang Institute of Railway Technology,Shijiazhuang 050041 ,China) |
| Abstract: | Taking 12 countries＇ tourists who travel in Xi＇an from Europe, America and Asia as participants, the questionnaire for evaluating the quality of tourism services is divided into 5 grades, the satisfaction of the tourist services quality is studied. The quality of tourist from 7 espects such as accommodation, catering, transportation, shopping, entertainment, tour guide services, posts and telecommunications are evaluated by using factor analysis method. The survey shows that the developed accommodation and catering industry with reasonable price has special attraction to tourists; shopping, entertainment and communications capacity should be further satisfy visitors basically. But the structure of the hotel facilities and transport improved. Poor security, efficiency and the environment of transportation are the main barriers of tourism development. |
| Keywords: | tourism service quality factor analysis component factor |
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