城市户外广告照明研究

本文探讨了如何进行城市户外广告照明设计,使其既达到广告自身的宣传目的,又不浪费能源产生光污染。运用的研究方法包括利用亮度计、数码相机等设备对天津市区户外广告的实地测试、调研以及后期对数据的统计分析,获得有关广告照明现状的真实资料。同时,对国内外户外广告照明研究也进行了分析比较。研究结果包括户外广告照明中推荐采用的照度、亮度的合理数值;灯具的数量、安装要求;广告照明中灯具必须使用遮光罩以及对于广告照明中的光污染问题必须从设计初始以及使用中加强管理得到避免。户外广告照明应该从广告自身设计、安装,灯具和光源的选择、布置、维护等多方面入手不断完善。

Research on the Urban Outdoor Advertisements Board Lighting

In order to standardize urban outdoor advertising lighting and change the state of lack scientific management, light pollution and energy waste, the paper discussed how to carry out urban outdoor advertising lighting design. The lighting not only to gain our propaganda purpose but also not waste energy and generate light pollution. The research methods include testing the luminance of outdoor advertisement in Tianjin with the luminance meter, digital cameras and other equipment. In the end we get reliable information about the outdoor advertisement lighting through research and the data analysis. At the same time, We have also carried out analysis and comparison about the domestic and overseas research on the outdoor advertisements lighting. The results include the recommended value of the luminance and illuminance, the lamps number and the installation requirements of the outdoor advertisements lighting. The lamps in the advertising lighting must be installed with the lens hood, and the light pollution problem must be avoided through the initial design and strengthening management. In short, the outdoor advertising lighting should be constantly improved through the advertising design and installation, the selection, disposal and maintaining of lamps and the lighting source.