| 天气预报面孔说长道短 |
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| 引用本文： | 骆月珍,姚菊祥,潘娅英,钱吴刚.天气预报面孔说长道短[J].科普研究,2010,5(5):72-75. |
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| 作者姓名： | 骆月珍 姚菊祥 潘娅英 钱吴刚 |
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| 作者单位： | 浙江省气象服务中心,杭州310017 |
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| 摘 要： | 天气预报用语存在专业性太强,奥义太深,气象版面缩水、新闻性挖掘不深等不足之处,应突出人性化、通俗化,增强吸引力,去除＂纯气象、硬新闻,平稳乏味八股文＂的面孔,加强受众调查,做好产品包装。
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| 关 键 词： | 天气预报用语 人性化通俗化 产品包装 |
Something about Weather Forecast |
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| Luo Yuezhen,Yao Juxiang,Pan Yaying and Qian Wugang.Something about Weather Forecast[J].Science Popularization,2010,5(5):72-75. |
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| Authors: | Luo Yuezhen Yao Juxiang Pan Yaying and Qian Wugang |
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| Affiliation: | Luo Yuezhen Yao Juxiang Pan Yaying Qian Wugang(Zhejiang Meteorological Service Center,Hangzhou 310017) |
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| Abstract: | Problem of weather forecast nowadays lies in difficulty in understanding with too many terminologies,while that of meteorological news is shown in less coverage on newspapers and lack of information people care most.To solve these problems,humanistic and popular elements should be added to make weather news more attractive,and demands of the target audience should be made clear in order to make the news more accessible to lay people. |
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| Keywords: | weather forecast terms humanization and popularization packaging of products |
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