| 立足科技创新 优化期刊品牌意识 |
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| 引用本文： | 王艳.立足科技创新 优化期刊品牌意识[J].冶金信息导刊,2005(3):47-48,50. |
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| 作者姓名： | 王艳 |
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| 作者单位： | 吉林通化钢铁集团有限责任公司 通化134003 |
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| 摘 要： | 结合《通钢科技》创新实际，阐述了创办品牌期刊的对策及发展动向。认为科技期刊立足科技创新，树立品牌意识，打造强势品牌已成为生存与发展的关键。
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| 关 键 词： | 科技创新 品牌意识 优化 发展动向 科技期刊 生存 |
OPTIMIZE THE PERIODICAL'S BRAND CONSCIOUSNESS ON THE BASE OF THE TECHNOLOGY INNOVATION |
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| Wang Yan.OPTIMIZE THE PERIODICAL'S BRAND CONSCIOUSNESS ON THE BASE OF THE TECHNOLOGY INNOVATION[J].Metallurgical Information Review,2005(3):47-48,50. |
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| Authors: | Wang Yan |
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| Affiliation: | Jilin Tonghua Iron and Steel Group Company Limited Tonghua 134003 |
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| Abstract: | The countermeasure and the development pulse to create the brand periodical has been introduced combining the practice of the Tonggang Technology. The technology periodical should base upon the technology innovation and build up the brand consciousness. The key of the survival and development is to build up strong brand. |
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| Keywords: | enterprise technology innovation brand |
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