乡村振兴下古乡镇视觉形象设计研究

从设计学角度探索乡村振兴政策下乡镇本土文化对塑造古乡镇视觉形象设计的重要作用，探究古乡镇文化提取方法，以及其在古乡镇视觉形象设计中的应用。以农安镇视觉形象设计实践为研究对象，从辽代黄龙府文化入手，通过图形、色彩、文字提取方法，对农安镇辽代文化进行提炼归纳并应用于农安镇视觉形象设计中，尝试在辽代文化传承与农安镇视觉形象创新之间探索一条融合发展的可行之路。辽代文化为塑造农安镇视觉形象提供了独特的视觉要素，对于提升乡镇形象识别度，展现乡镇历史文化、内在精神、民俗风情，以及提高乡镇知名度具有重要作用。依托本土文化塑造古乡镇视觉形象是古乡镇在当前时代可持续发展的生命力，对于实现古乡镇发展及本土文化的传承传播具有重要意义。

Visual Image Design of Ancient Towns under Rural Revitalization

The work aims to explore the important role of local culture in shaping the visual image design of ancient towns under the rural revitalization policy from the perspective of design, investigate the extraction method of ancient town culture, and study its application in the visual image design of ancient towns. Taking the visual image design practice of Nongan Town as the research object and starting from the Huanglongfu culture of the Liao Dynasty, the culture of Nongan Town in the Liao Dynasty is extracted and summarized and applied to the visual image design of Nongan Town through the extraction methods of graphics, color and text, trying to explore a feasible way of integration development between the cultural inheritance of the Liao Dynasty and the visual image innovation of Nongan Town. The culture of the Liao Dynasty provides unique visual elements for shaping the visual image of Nongan Town, which plays an important role in enhancing the image recognition of the town, showing the history, culture inner spirit and folk customs of the town and improving the visibility of the town. It is the vitality of sustainable development of ancient towns to build visual image relying on local culture, which has double significance for realizing the development of ancient towns and the inheritance and transmission of local culture.