微博的快餐式传播所带来的隐患

微博作为一种传播媒介,已经伴随着Web2.0的步伐被人们认知、了解和熟悉起来,它更像是3G网络时代新文明的标志.它的出现将手机传播的即时性和网络传播的群体性、组织性有效地结合在一起,使得信息高效传播不再是一个梦想.微博颠覆了传统传播媒介的传播形式,它整合了大众媒介的传播特点快捷、方便、灵活、个性化.微博带来便利的同时,人们也在思考它潜在的隐患,微博信息像快餐一样被公众所消费,网络影响人们的日常生活,它不仅把大家带到浅阅读时代,而且引起了人们思维的贫瘠问题.在微博信息传输过程当中,信息泛娱乐化、真伪难辨等一系列问题也会变得更显著.文中对这些问题进行讨论,并给出合理的解决办法.

Hidden troubles for transmission of micro-blog as fast food

With the rapid development of Web2.0 era, micro-blog as a sort of media has become popular, it is a sign of a new civilization era of 3G network. It combines the mobile communication, real- time network communication group and organization. High-speed transmission of information is no longer a dream. It subverts the traditional media. It demonstrates that new media integrates fast, convenience, flexible and personality into micro-biog. Meanwhile, it brings some hidden troubles. It can be consumed like fast food. Network is affecting people＇ s everyday lifestyle, which not only brings up troubles of superficial reading, but also leads to thought barren. The entertainment is news information trend of intensified. It is hard for netizens to determine the authenticity from micro-blog messages. This article discusses on these problems and gives out some measures to solve them.