基于眼动实验的服装纹样布局方案意象评价模型

目的 针对目前服装纹样布局方案评价中主观性较强、方案评选角度单一、结果可靠性不佳的问题，将客观生理数据测量和主观意象评价相结合，探索用户非主观意识下生理认知数据与心理主观评价间的关系。方法 采用形状文法设计实验样本，建立意象词汇空间，通过问卷调查与眼动实验获取主观意象打分和眼动生理指标数据；数据进行相关性分析，采用单因变量偏最小二乘回归对不同意象词对下主观意象评价值与眼动生理指标之间的相关关系进行拟合，并对拟合后的评价模型进行分析与验证。结果 得出在不同的意象词汇的刺激下，主观评价与眼动生理指标之间存在较高相关性。结论 意象评价模型可以有效准确地反映出用户对服装纹样布局方案的主观评价，为服装纹样布局方案评选提供一种更加客观的评价方式。

Image Evaluation Model of Clothing Pattern Layout Scheme Based on Eye Movement Experiment

The work aims to combine subjective image evaluation with objective physiological measurement, and explore the relationship between users'' non subjective physiological cognitive data and psychological subjective evaluation, so as to solve problems of strong subjectivity, single perspective of scheme selection and poor reliability of results in the current evaluation of clothing pattern layout schemes. The shape grammar was used to design the experimental samples, establish the image vocabulary space, obtain the corresponding data through the questionnaire survey and eye movement experiment. The correlation of data was analyzed. The single dependent variable partial least square regression was adopted to fit the correlation between the subjective image evaluation value and eye movement physiological indicators under different image word pairs, and analyze and verify the validity of the fit model. The results showed that under the stimulation of different image words, there was a high correlation between the subjective evaluation and eye movement physiological indicators. The image evaluation model can effectively and accurately reflect the users'' subjective evaluation of the clothing pattern layout scheme, and provide a more objective evaluation method for the clothing pattern layout scheme evaluation.