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Modeling of Consumer Choice Behavior as Sequential Decision Process |
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| Authors: | Ueno Kazufumi |
| Affiliation: | 14.Department of Planning of Hyogo Prefectural Government, 10-1, 5-chome, Shimoyamatedori, Chuo-ku, Kobe, 650, Japan ; |
| Abstract: | Behaviormetrika - This study proposes a model of consumer choice behavior as sequential decision process. It is hypothesized that consumers form desirable product model and undesirable one through... |
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