| 旅游纪念品包装设计的分类定位及设计元素的发掘 |
| |
| 引用本文： | 黄静.旅游纪念品包装设计的分类定位及设计元素的发掘[J].包装工程,2009,30(9). |
| |
| 作者姓名： | 黄静 |
| |
| 作者单位： | 西华大学,成都,610039 |
| |
| 摘 要： | 研究旅游者购买旅游纪念品的消费特征;阐述了旅游纪念品包装设计的分类定位方法和旅游纪念品包装设计的设计元素发掘和设计表现。为旅游纪念品的开发与设计提供了定位策略并为旅游纪念品包装设计提供了具体的设计思路。
|
| 关 键 词： | 分类定位 旅游经济 异质文化 设计趋同 |
Classified Positioning and Design Elements Exploration of Souvenir Packaging Design |
| |
| HUANG Jing.Classified Positioning and Design Elements Exploration of Souvenir Packaging Design[J].Packaging Engineering,2009,30(9). |
| |
| Authors: | HUANG Jing |
| |
| Affiliation: | HUANG Jing(Xihua University,Chengdu 610039,China) |
| |
| Abstract: | Souvenir consuming characteristics of tourists were studied.The classified positioning methods of souvenir packaging design were introduced.The design elements for the souvenir packaging were explored.The purpose was to provide positioning strategy for souvenir development and specific design thoughts for souvenir package design. |
| |
| Keywords: | classified positioning tourist economy alien culture design convergence |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
