| 平衡记分卡在出版行业绩效评价中的应用 |
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| 引用本文： | 吴仁群. 平衡记分卡在出版行业绩效评价中的应用[J]. 北京印刷学院学报, 2007, 15(3): 45-47 |
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| 作者姓名： | 吴仁群 |
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| 作者单位： | 北京印刷学院,出版传播与管理学院,北京,102600 |
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| 摘 要： | 传统财务评价具有产出、单一、局部和短期等性质,妨碍了创造未来长远的经济价值与利益.平衡记分卡使企业在制定战略及衡量其绩效时,兼顾长期与短期、内部与外部、领先与落后指标.运用平衡记分卡可以促使出版社业务流程的再造,整合局部战略,提高组织的整体绩效水平.
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| 关 键 词： | 平衡记分卡 出版行业 绩效评价 |
| 文章编号： | 1004-8626（2007）03-0045-03 |
| 修稿时间： | 2007-03-18 |
The Application of the Balanced Scorecard on Publisher Performance Valuation |
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| WU Ren-qun. The Application of the Balanced Scorecard on Publisher Performance Valuation[J]. Journal of Beijing Institute of Graphic Communication, 2007, 15(3): 45-47 |
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| Authors: | WU Ren-qun |
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| Affiliation: | Beijing Institute of Graphic Communication, Beijing 102600, China |
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| Abstract: | The traditional finance valuation is productive, one-fold, partial and short-term, which holdbacks the future long-term profit. The balanced scorecard integrates a long-term index and a short-term index, an inner index and outer index, advanced and outdated. The application of the balanced scorecard on the publisher performance valuation may drive it to re-engineer the workflow, to integrate local strategy, and to improve its whole performance. |
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| Keywords: | the balanced scorecard publisher performance valuation |
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