提升通信行业客户经理学习能力的研究

客户经理是通信企业与客户之间的桥梁和纽带，是通信市场信息的收集者，是品牌培育的执行者，是做好市场预测的参谋者。做好客户服务工作，不仅要提供热情的服务，还应具有丰富的专业知识和娴熟的营销技巧。客户经理只有不断提高自身的学习能力，才能更好地解答客户的各种疑问，从而促进销量增长、提高客户满意度。文章以通信行业客户经理如何在现有的企业制度下，提升学习能力为视角，探讨客户经理队伍“养成学习习惯的重要性”、“什么是学习”以及在现有的企业制度下提升学习能力的途径和方法。

On the improvement of learning ability of customer managers in communication industry

Customer manager is the bridge between communication enterprise and the customer. It is the collector of information in the communication market, the executor of brand nurturing, the adviser of doing market forecasting well. To provide good customer service means not only to provide warm service, but also to have rich professional knowledge and skilled marketing techniques. Only with enhanced learning ability, can customer manager better answer customers' questions so as to promote sales growth and improve customer satisfaction. In order to improve the learning ability under the current regulation, the customer managers should understand the importance of developing learning habits and the definition of study.