基于大数据背景的市场调查研究

随着市场经济的繁荣,市场调查应运而生,市场调查是20世纪80年代兴起的一个新兴产业,经过多年的理论探索和调查实践经验沉淀,市场调查得到广大企业的青睐和认可。伴随着计算机信息技术的推广,人们由过去的实地进行定性定量调查,以纯粹依赖经验、理论的思维方式不断转向大数据时代下基于宏观数据的模式进行调查。文章主要探讨大数据背景下如何进行市场调查,对此提出一些见解。

Market research based on the background of big data

With the prosperity of the market economy, market research emerges. Market research is an emerging industry which begins from the 1980s. After years of theoretical exploration and practical experience research, it is recognized by the majority of the enterprises. Along with the popularity of computer information technology, people change the field qualitative and quantitative research which relies on experience and theory into the research based on macro data under the era of big data. This paper mainly discusses the ways to conduct market research under the background of big data.