互联网+物流行业发展与金融创新策略研究

近年来，随着互联网+时代的到来，物流行业发展步入一个新阶段，但也面临着诸多挑战。不仅如此，物流、资金流、互联网三者之间的联系日趋紧密，并成为融资的新常态。文章从“互联网+”视角出发，就当前新环境下物流行业所面临的挑战与机遇进行了分析，明确了物流业发展创新思路，并就物流行业金融创新模式进行了探讨，针对金融创新中可能面临的风险提出了有效的规避策略。

Research on Internet+development of logistics industry and financial innovation strategy

In recent years, with the Internet plus era, the development of the logistics industry has entered a new stage, but at the same time, faced many challenges. Besides, the logistics, capital flow and the Internet have increasing close links and become a new normal financing. From the“Internet plus”perspective, this paper analyzes the challenges and opportunities of the logistics industry in the new environment, makes clear the development and innovation ideas of logistics industry, expounds the financial innovation mode of logistics industry and puts forward effective avoidance strategies aiming at the possible risks in financial innovation.