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关于出版社书号资源优化配置的研究
引用本文:宁亮,宗志雄,鲁翰,赵先明.关于出版社书号资源优化配置的研究[J].武汉理工大学学报(信息与管理工程版),2007,29(4):117-119.
作者姓名:宁亮  宗志雄  鲁翰  赵先明
作者单位:1. 武汉理工大学,信息工程学院,湖北,武汉,430070
2. 武汉理工大学,理学院,湖北,武汉,430070
3. 武汉理工大学,汽车工程学院,湖北,武汉,430070
4. 武汉理工大学,计算机科学与技术学院,湖北,武汉,430070
摘    要:依据历年市场调查数据,通过建立数学模型,运用二步决策思想对出版社书号分配进行了优化配置。第一步以反映市场占有率、满意度和市场排位等因素的综合指标强势度为目标函数,运用熵权法和TOPSIS方法确定强势系数;第二步建立一个单目标的优化模型,运用灰色预测的方法预测出单位书号的销售量。通过二步决策兼顾短期效应和长远发展战略,从而提高出版社在市场上的竞争力,以实现出版社利润的最大化。

关 键 词:资源优化  熵权法  TOPSIS方法  灰色预测  强势值
文章编号:1007-144X(2007)04-0117-03
修稿时间:2007年1月5日

A Mathematical Model of Resource Optimum Allocation for Publishing Houses
NING Liang,ZONG Zhixiong,LU Han,ZHAO Xianming.A Mathematical Model of Resource Optimum Allocation for Publishing Houses[J].Journal of Wuhan University of Technology(Information & Management Engineering),2007,29(4):117-119.
Authors:NING Liang  ZONG Zhixiong  LU Han  ZHAO Xianming
Abstract:In this paper,the idea of two-step decision is applied to reach optimum allocation of the book number of publishing house by setting up mathematical models.First,in order to reveal the overall indicator of the factors of market share,satisfaction,market ranking,etc.,the concept of Advantage degree is defined.Advantage degree is the goal function,and Entropy-Weight and TOPSIS method are used to decide the coefficient of Advantage degree.Then an optimization model of a single goal is set up,with the application of the gray method of prediction to predict the sales volume of the unit book number.The idea of two-step decision has taken into consideration of the short-term effect and long-term development strategy.This model can increase the competitiveness of publishing houses and maximize the profits of such organizations as well.
Keywords:optimization of resource  Entropy-Weight  TOPSIS method  gray method of prediction  advantage degree
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