关于出版社书号资源优化配置的研究

依据历年市场调查数据，通过建立数学模型，运用二步决策思想对出版社书号分配进行了优化配置。第一步以反映市场占有率、满意度和市场排位等因素的综合指标强势度为目标函数，运用熵权法和TOPSIS方法确定强势系数；第二步建立一个单目标的优化模型，运用灰色预测的方法预测出单位书号的销售量。通过二步决策兼顾短期效应和长远发展战略，从而提高出版社在市场上的竞争力，以实现出版社利润的最大化。

A Mathematical Model of Resource Optimum Allocation for Publishing Houses

In this paper,the idea of two-step decision is applied to reach optimum allocation of the book number of publishing house by setting up mathematical models.First,in order to reveal the overall indicator of the factors of market share,satisfaction,market ranking,etc.,the concept of Advantage degree is defined.Advantage degree is the goal function,and Entropy-Weight and TOPSIS method are used to decide the coefficient of Advantage degree.Then an optimization model of a single goal is set up,with the application of the gray method of prediction to predict the sales volume of the unit book number.The idea of two-step decision has taken into consideration of the short-term effect and long-term development strategy.This model can increase the competitiveness of publishing houses and maximize the profits of such organizations as well.