四川民族地区旅游文化产业融合发展研究

四川民族地区的旅游产业已经成为该地经济增长的主要产业,而旅游产业和其他产业的高度关联性,以及四川民族地区的资源属性决定了民族地区旅游产业的发展必须走文旅融合的道路.四川民族地区在文旅融合的大环境下,呈现出良好的发展态势,但也出现了旅游产品单一,旅游附加值低,旅游业态同质化、旅游规划起点不高等问题.针对这些问题,从产品体系、融合程度、差异化策略、规划引领四个方面探讨了旅游文化深度融合发展的路径,提出了政府主导、人才支撑、市场导向、创新发展来保障文旅融合,以期在民族地区打造具有"旅游+产业+文化体验"的深度旅游体验模式.

Research on Integration of Tourism and Cultural Industry in Sichuan Ethnic Areas

The tourism industry has been the pillar industry in ethnic area of Sichuan, the high relevance between tourism industry and other industries, and the characters of resources in Sichuan ethnic area determine the road of integration of toursim and cultural industry.Under the enviroment of integration, better development of integration of tourism and cultural industry appears.However, there also exsists problems, such as few categories of tourism product, low added value of tourism, similarity of tourism operation, low starting point of tourism planning.According to these problems, the developing path of integration of tourrism and cultural industry is discussed from four aspects, product system, depth of integration, differentiation strategy, and tourism plan.It is also suggested the way to guarantee the integration of toursim and cultural industry, that is, government predominance, talents support, market orientation, innovative development.It is expected to create the mode of "tourism+industry+cultural experience".