| 论创意在广告中的重要性 |
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| 引用本文： | 田昆华. 论创意在广告中的重要性[J]. 艺术与设计．数码设计, 2007, 0(2) |
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| 作者姓名： | 田昆华 |
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| 作者单位： | 青岛大学美术学院 |
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| 摘 要： | 创意是广告的灵魂,是将广告赋予精神和生命的活动。广告通过卓越的创意来吸引公众的注意,加深广告影响的深度和力度,从而使广告诉求产生效果,诱发购买者的兴趣和需求,起到引导消费的作用,给企业带来无限的经济价值。
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| 关 键 词： | 广告 创意 艺术 |
Talk about Importance of Creativity in Advertisement |
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| TIAN Kunhua. Talk about Importance of Creativity in Advertisement[J]. Art And Design, 2007, 0(2) |
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| Authors: | TIAN Kunhua |
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| Affiliation: | TIAN Kunhua |
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| Abstract: | The creativity is the advertisement soul,is entrusts with spiritual and the life activity.The advertisement attracts the attention of public through the remarkable creativity,deepens the depth and dynamics of the advertisement's influence,thus causes the advertisement's demand to produce results,induces the buyer's interests and demands, plays role which the guidance expends,brings the infinite economic value to the enterprise. |
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| Keywords: | advertisement creativity art |
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