| 营销管理专家系统中的知识问题 |
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| 引用本文： | 张钢,涂耀旭,危辉. 营销管理专家系统中的知识问题[J]. 计算机与现代化, 2006, 0(9): 88-89,99 |
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| 作者姓名： | 张钢 涂耀旭 危辉 |
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| 作者单位： | 中国建设银行总行,北京,100032;复旦大学计算机科学系,上海,200433 |
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| 基金项目： | 国家重点基础研究发展计划(973计划);中国科学院重点实验室基金 |
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| 摘 要： | 知识和概念化是专家系统设计与实现中的核心难题，对于领域开放、任务非受限的复杂应用而言，知识的细致充分性和知识形式的匹配有效性是解决诸如营销管理专家系统设计与实现这样现实应用时必然面临的问题。本文详细定义了这样两个问题是什么，它们是如何产生的，并且讨论了解决问题的方法。
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| 关 键 词： | 专家系统 知识系统 |
| 文章编号： | 1006-2475（2006）09-0088-02 |
| 收稿时间： | 2006-05-23 |
| 修稿时间： | 2006-05-23 |
Problems of Knowledge in Expert System of Marketing Management |
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| ZHANG Gang,TU Yao-xu,WEI Hui. Problems of Knowledge in Expert System of Marketing Management[J]. Computer and Modernization, 2006, 0(9): 88-89,99 |
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| Authors: | ZHANG Gang TU Yao-xu WEI Hui |
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| Affiliation: | 1. China Construction Bank, Beijing 100032, China; 2.Department of Computer Seience, Fudan University, Shaghai 200433, China |
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| Abstract: | Knowledge and conceptualization are the kernel difficulties in the design and implementation of expert system. As domain-open and no task-specific are concerned, the minuteness of knowledge construction and the validity of the mapping form of knowledge are two inescapable problems in the real applications of complicated domains like expert system of marketing management. In this paper what these two problems are, how they come into being, and how to settle them are discussed. |
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| Keywords: | expert system knowledge system |
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