A Microeconomic View of Data Mining |
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| Authors: | Jon Kleinberg Christos Papadimitriou Prabhakar Raghavan |
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| Affiliation: | (1) Department of Computer Science, Cornell University, Ithaca, NY, 14853;(2) Computer Science Division, Soda Hall, UC Berkeley, CA, 94720;(3) IBM Almaden Research Center, 650 Harry Road, San Jose, CA, 95120 |
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| Abstract: | We present a rigorous framework, based on optimization, for evaluating data mining operations such as associations and clustering, in terms of their utility in decision-making. This framework leads quickly to some interesting computational problems related to sensitivity analysis, segmentation and the theory of games. |
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| Keywords: | market segmentation optimization clustering |
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