Universal design (UD) principles for flexible packaging and corresponding minimal customer requirement set

Other research has established seven UD principles and performance measures for the design and assessment of generic products. The objective of this research is to improve the suitability of UD for flexible packaging. The methodology used here begins by creating customer requirements from UD performance measures and packaging functions from JIS S 0022‐4. The authors propose a correlation matrix to discard uncorrelated, duplicated and irrelevant requirements from the list of requirements. The remaining customer requirements are screened by using the Index of Consistency. Then, experts check and add essential customer requirements. A factor analysis is conducted on the survey data to find the important requirements and eliminate uncorrelated requirements. The number of customer requirements is reduced from 261 to 39 with five principles corresponding to UD. The five principles relevant to UD are (a) convenient, intuitive and simple use; (b) perceptible information; (c) structure and graphic design; (d) easy opening; and (e) equitable use. The benefit of the new five principles is not only the reduction from seven principles to five principles, but also the grouped customer requirements that are easy to use for packaging manufacturers and packaging designers. Customer requirements can be used as performance measures to evaluate the compliance of flexible packaging to UD. Finally, the application of the five principles and 39 customer requirements are demonstrated with case studies. Copyright © 2010 John Wiley & Sons, Ltd.