Left to Right, Upside Down.

Comments on the D. O. Hebb article (see record 1964-01548-001), which considers theories concerned with the analysis of the complexity of the "central process" in thought and perception. The present author notes that reading of type by the printer who sets type by hand is quite different from the way Hebb describes. The printer always reads print from left to right, with the characters (letters) upside down. At the beginning of his apprenticeship, he is specifically instructed that he must never under any circumstances allow himself to read in the right-to-left, right-side-up manner that Hebb describes him as reading it. The author also argues that Hebb's error with regard to the question of how printers perceive type is not unrelated to his Jungian-like concept that the self-image is of only two parts, rather than of three parts as in the Freudian tradition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)