The effect of instructional set and need for social approval on commonality of word association responses.

This study investigated the effect of various instructional sets (speed, relaxed time instructions, and "set popular" instructions) on commonality of word associations. Findings were generally supportive of the hypotheses: significantly more common associations were given under speed as compared to relaxed instructions, Ss were able to significantly increase their commonality scores under a set to give popular responses, and need for social approval was differentially related to commonality under relaxed but not under speed instructions. Contrary to a suggestion of Jenkins, social sensitivity (as reflected in the need for approval measure) was not related to the ability to increase one's commonality score under "set popular" instructions. (17 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)