| 浅析数据挖掘在CRM中的应用 |
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| 作者单位： | 四川托普信息技术职业学院计算机系 四川成都611743 |
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| 摘 要： | CRM是数据挖掘技术重要的应用领域。本文在数据挖掘和CRM的基本概念基础上,分析了数据挖掘技术在CRM中的应用及CRM中数据的挖掘过程。
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| 关 键 词： | 数据挖掘 CRM 挖掘过程 |
A Breif Analysis of Data Mining's Application in CRM |
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| WU Xue-qin. A Breif Analysis of Data Mining's Application in CRM[J]. Digital Community & Smart Home, 2008, 0(19) |
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| Authors: | WU Xue-qin |
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| Abstract: | CRM is an important application domain of data mining.Based on the basic definition of data mining and customer relationship management,this article introduces the application of data mining in CRM and the process of data mining. |
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| Keywords: | Data Mining(DM) CRM DM Processing |
| 本文献已被 CNKI 等数据库收录！ |
