| 唐人神品牌广告传播战略研究 |
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| 引用本文： | 王志. 唐人神品牌广告传播战略研究[J]. 湖南工业大学学报, 2002, 16(3) |
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| 作者姓名： | 王志 |
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| 作者单位： | 株洲工学院,传播系,湖南,株洲,412008 |
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| 摘 要： | 株洲唐人神集团是全国农业产业化龙头企业 ,意欲将其肉制品打造成一个全国性知名品牌。文章分析了唐人神品牌发展所面临的困难与机会 ,并在此基础上提出唐人神品牌推广的广告传播战略
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| 关 键 词： | 品牌广告传播战略 |
A Study of the Ad Communication Strategy of Tangrensheng Brand |
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| WANG Zhi. A Study of the Ad Communication Strategy of Tangrensheng Brand[J]. Journal of Hnnnan University of Technology, 2002, 16(3) |
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| Authors: | WANG Zhi |
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| Abstract: | Tangrensheng Group is an important enterprise in the field of national agriculture industry and is going to become a famous brand in the country.This paper gives an analysis of the difficulties and opportunities of Tangrensheng brand development,puts forward some propositions of the ad communication strategy of Tangrensheng brand. |
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| Keywords: | brand ad communication strategy |
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