| 论房地产企业如何实现以客户为中心的品牌塑造 |
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| 引用本文： | 李昊. 论房地产企业如何实现以客户为中心的品牌塑造[J]. 安徽建筑, 2008, 15(6) |
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| 作者姓名： | 李昊 |
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| 作者单位： | 合肥燃气集团有限公司,安徽,合肥,230075 |
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| 摘 要： | 文章通过对我国房地产品牌建设发展现状的简要分析,阐述了当今形势下房地产开发企业进行房地产品牌塑造的意义,提出了"房地产企业要进行以客户为中心的品牌塑造"论点,并从理念、诚信、品质、服务和创新等5个方面论述了房地产开发企业如何实现以客户为中心的品牌塑造。
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| 关 键 词： | 房地产业 战略管理 客户 品牌塑造 |
How to Establish Client-oriented Brand for the Property Business |
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| Li Hao. How to Establish Client-oriented Brand for the Property Business[J]. Anhui Architecture, 2008, 15(6) |
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| Authors: | Li Hao |
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| Affiliation: | Hefei Gas Group Corporation;Hefei 230075;China |
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| Abstract: | The paper briefs brand establishment in property business in our country, stresses the significance of brand establishment for the property business in the harsh environment, proposes the viewpoint of client-oriented brand establishment for the property business and then explains how to realize it in terms of logos, good faith, quality, service and innovation. |
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| Keywords: | property business strategic management client brand establishment |
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